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Love to Ride and you could win a prize

Alert message sent 22/03/2019 09:52:00

Information sent on behalf of Slough Council


Clocking up miles pedalling on a bicycle around Slough could lead to winning a holiday.

Cyclists are being encouraged to sign up to Love to Ride Slough where they can log their latest trip and compete against other riders around the country and themselves.

The Love to Ride Slough website will track each cyclist’s ride and accumulate daily and weekly miles.

Slough Borough Council’s sustainable transport team Better by, is aiming to sign up hundreds of new participants as it joins the international Love to Ride initiative.

Each ride logged by Slough riders on the site during Ride to Work Week, which starts on Monday, will go into a prize draw with the chance to win a trip to New Zealand, the Grand Canyon or the Netherlands among other prizes in the national competition.

Anton Deacon, Sustainable Transport Assistant, suggested residents should swap the car for a bicycle during Ride to Work Week (25-31 March). It is the first in a series of events to be held in Slough throughout the year.

He said: “Love to Ride Slough is launching to get more people on bikes across the Borough.

“The aim is to help people get back on their bikes for their commute or ride to work for the first time.”

Misha Byrne, Sustainable travel officer, added that riding to work is easier than most people think and there are services to help both experienced and nervous riders. As well as reducing the number of cars on the road, cycling has enormous health benefits too.

She said: “The benefits of riding to work are huge for individuals, their workplaces and wider society. Bike commuters regularly report that cycling improves their mood, helps them to de-stress as well as making them feel more connected to their surroundings. It is also cheaper than using a vehicle.

“With better weather and longer days just around the corner, now is the time to try riding to work.”

The council, with partners Cycle Experience, will be offering cycling skills courses in May and June, including a women’s only course, to help cyclists ride confidently in traffic. In addition, there is set to be an updated cycle map showing the best routes to get around the Borough.

Love to Ride Slough has recruited Local Project Manager, Josie Heffernan, who has experience of cycling in Slough as well as previously working at British Cycling.

Josie said: “More people cycling in Slough has the potential to bring so many benefits. It can make us happier, healthier and more active, plus it can reduce congestion and pollution to make the air cleaner – and our journeys easier – for everyone in Slough. I’m looking forward to working with local workplaces, schools, faith and community groups to get more people on bikes – and I’d love to hear from anyone in Slough who shares our aims and would like to get involved.”

Love to Ride Slough will also be running a promotion during Bike Week in June in to the lead up to Cycle September, where a competition will be set up between workplaces to see which can get the most staff riding a bike to the office. There will be local, national and global leader boards and lots of prizes and incentives to tempt people to try two wheels.

To find out more and register at lovetoride.net/slough

Message sent by
Kate Pratt (Slough Council, Communications Manager, Slough)

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